Privacy Policy

Who we are

APEX VAULT is an independent UK luxury watch brokerage and dealer. This policy explains how we handle personal information provided through our enquiry forms and correspondence.

Information we collect

We collect the information you provide in a buyer’s brief, seller enquiry or consultation request: your name, contact details, preferred contact method, the details of your enquiry, and any information you choose to add.

We also record limited technical information required to operate the site securely, such as the time of submission and a record of the consents given.

Why we use it

We use your information to respond to your enquiry, to source or review a watch on your behalf, to arrange a transaction, and to meet our legal and record-keeping obligations. Where you have opted in, we may send occasional updates.

Lawful bases

We rely on your consent for optional marketing, on the performance of a contract or steps taken at your request for enquiry handling, on our legitimate interests in operating and securing the business, and on legal obligation where record-keeping is required.

Sharing

We do not sell personal information. We may share limited details with parties necessary to complete a transaction you have asked us to progress — for example an independent escrow provider, an insured carrier, or an independent watchmaker instructed for inspection. Our hosting and database providers process data on our behalf under contract.

Retention

Enquiry records are retained for as long as necessary to handle the enquiry and to meet legal, accounting and anti-fraud obligations, after which they are deleted or anonymised.

Your rights

You have the right to access, correct, erase or restrict the use of your personal information, to object to processing, to data portability, and to withdraw consent for marketing at any time. You may also complain to the Information Commissioner’s Office.

Cookies

We use essential cookies and local storage only, to keep the site working and to remember your cookie preference and any partially completed enquiry form on your own device. No advertising or third-party tracking cookies are set unless you opt in.